CHAI POINTS

CHAI POINTS

Details

  • Client:Mountain trail foods
  • Status: Multiple outlets, since 2015
  • Location:42 stores in Multiple cities, India
  • Area: avg. 800 sq.ft.

Description

A design language was visualised keeping in mind the brand identity and the target audience which is predominantly corporate. Although each store design is different from the other based on its location and context, the material palette remains the same.

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Three store formats are followed of which one is a stand-alone cafe design of approximately 800 sft, other is a design for stores in malls and food courts, and lastly a kiosk or service hub format with no seating.

In our association with Chai Point in the last one and a half years, we have designed 42 stores pan India in various malls, tech parks and airports.

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